When it comes to insurance, do you just think you're covered - or know you are? It's an innocent enough question that serves as the foundation for GIO's new brand platform created by Leo Burnett, Sydney. The spots were produced by Curious Film with Hungryman's Scott Vincent.
VIEW THE 'DON'T THINK, KNOW' SPOT
VIEW THE 'LINDA AND LINDSAY' SPOT
VIEW THE 'JEAN AND PETER' SPOT
VIEW THE 'JENNY' SPOT
Says Grant McAloon, ECD, Leo Burnett Sydney: "To get people to stop and question their cover we focused on the moments before a potential accident, because that's when knowing what you're insured for counts. With a series of light-hearted interactions featuring the witty voice of Shaun Micallef we have played on those gulp-inducing moments of uncertainty and doubt when people wonder if they actually have the right insurance cover."
The brand launch campaign will be supported by outdoor, digital, social, content and radio. Campaign material will also be utilised across every customer touchpoint, including contact centres, stores and agents, ensuring existing and new customers feel enlightened through understanding the benefit of 'knowing what they're covered for'.
Original Article from Campaign Brief.