The Trifecta Wins Gold 3 Years Running!
For the third consecutive year NZTA, Clemenger BBDO Wellington, and Curious Film have won gold at the Cannes Lions Festival - this year for the subtle and captivating “Hello” in the Cyber category.
The NZ Transport Agency can't be in people's cars every time they reach for their phone. But their passengers can. So Clemenger BBDO found a way to use passengers as a channel. 'Phone Palming' was launched with an online film, set to Lionel Richie's 'Hello'. It struck a chord with the audience, with 52,000,000 views in its first week, and 1,000,000 shares, getting to young drivers all around the world before they even got into their cars.
View Hello here