Curious worked alongside Pulse and Adam&Eve/DDB to bring the scenic campaign to life
British Lloyds Bank filmed their latest campaign Running of the Horses on the shores of New Zealand's striking South Island.
Bringing such prestigious production to New Zealand is great for local creative industries, keeping us at the forefront of the global map for high standards in cinematic and innovative work.
Assisting in the production, Curious Film line produced both the commercial and stills campaign, for the internationally renowned British production company Pulse and advertising agency Adam&Eve/DDB.
International creative talents included Pulse's Sam Piling, who directed the TVCs, and Dean Rogers, who photographed the stills campaign.
The 7 day shoot employed over 150 Kiwis including many of New Zealand's top commercial talent.
"We're stoked to be a part of such a cool and creative project, especially on our beautiful local shores." says Executive Producer and Founder Matt Noonan.
The emotive piece, rich in cinematography, was filmed across the South Island, primarily in Dunedin.
The Dunedin Council have spoken positively about their local beach Tomahawk featuring in the international campaign and the Otago Daily Times haven't been shy about singing its praises either.
Lloyd's iconic black horses were the true stars in the commercial, alongside some of New Zealand's most revered talent including John Callen (The Hobbit), Vicky Haughton (Whale Rider), Peter Elliot (Shortland Street) and Colin Moy (In My Father's Den).
The ad will run across TV, cinema, digital, social, outdoor and print in the United Kingdom and Eire.