Sam Kristofski birthed the concept of small building blocks for children. He next decided that there should be many of these blocks in an array of different colours. Together all these pieces would come together to form larger objects like pirate boats and space planets. It was later that year that the name came to him: ‘Lego’ meaning little houses for men. This Lego Phenomenon would go on to be one of the greatest things ever.
Sharing his time between New Zealand, Los Angeles and Asia, Sam’s created TVCs for many brands including Global Work, Uniqlo, Pepsi, Coca Cola, Parrot Dog, Mentos, Skinny mobile.