WORK
CURIOUS CELEBRATES ITS BEST-EVER LIONS HAUL
SYDNEY: Curious is celebrating a huge performance at Cannes, having worked on campaigns that won two Grand Prix awards, two Gold Lions, three Silver Lions and 3 Bronze.
Director Darryl Ward filmed both campaigns that won a Grand Prix for Australia and New Zealand: the Orcon Broadband 'Orcon + Iggy' campaign for Special Group in Auckland, which won the Grand Prix in Direct; as well as Canon 'EOS Photochains' for Leo Burnett Sydney, which won the Grand Prix in Media.
“Both campaigns were high concept-integrated campaigns which stepped outside the everyday of advertising. Both Special Group and Leo Burnett contacted Curious early on in the process, which meant Curious worked hand-in-hand with the agency in producing great, award winning work,” says Executive Producer Peter Grasse at Curious Australia.
"After 10 years of Curious constantly striving to do cool stuff, it's tremendously humbling to be involved in two campaigns that we are proud of, and that have also been recognized at Cannes," says Matt Noonan, EP at Curious in Auckland.
As well as their Grand Prix Lions, the ‘Orcon + Iggy’ campaign won a Gold in Direct, plus two Bronze Lions in Promo. ‘EOS Photochain’ won Gold, Silver and Bronze in Direct, plus Silver in Promo and PR.
Overall, Australia ranked 6th in the world, just ahead of New Zealand in 9th place.